Thursday, June 14, 2018

Press release: Essie Soda Pop Shop Collection and Here to Stay Base Coat

Essie is releasing a new 50s-inspired collection and sticky base coat in June and I have the press details to share with you today!
Essie Soda Pop Shop Collection


Shake, Rattle, and Roll - Introducing the new Essie Soda Pop Shop Collection!
Grab your polka dot top and poodle skirt, jump into your hot rod and bop on down to your favorite hangout spot with essie’s new soda pop shop collection. These sweet, retro shades will have you jiving to all the tunes with your closest babes. Go ahead, put another quarter in the jukebox – it’s jitterbug time!

From a milky ivory to a sweet creamsicle orange and bubblegum pink, this palette of six darling shades takes its hue from candy-colored sips and classic décor of American diners. Paying homage to 1950s youth, essie’s soda pop shop collection will throw you back to a night of double dates or girlfriend meet-ups to dish on hunky heartthrobs at the local diner.

Essie’s also serving up a NEW brush design, bringing a fresh, modern feel to the retro soda pop shop collection. the wider-shape enamel brush fits your nail perfectly for a precise application. nail a smooth, even finish with the exclusive easy glide brush for quick application.  

Let’s drive-in & dine as we cozy up with babes in the booth and play our favorite hits out of the jukebox. as you jive to the music, find that special someone to pin me pink and let’s make it official you are going steady. Our soda pop shop collection is the perfect cherry on top, guaranteed to leave you tickled pink.

Essie soda pop shop collection retails at $9 per bottle and will be available starting June 2018 at essie.com, fine salons and beauty destinations nationwide. 

Essie Babes in the Booth - a soft taffy pink
Essie Babes in the Booth

Essie Cherry on Top - a bright pop of candy apple red
Essie Cherry on Top

Essie Drive-In & Dine - a decadent raspberry purple
Essie Drive-In & Dine

Essie Going Steady - a milky ivory with iridescent shimmer
Essie Going Steady

Essie Out of the Jukebox - light creamsicle orange with honey gold shimmer
Essie Out of the Jukebox

Essie Pin Me Pink - a bubblegum pink
Essie Pin Me Pink

Essie Soda Pop Shop Collection

Essie Soda Pop Shop Collection

A mani that’s here to stay 

Introducing essie’s newest base coat ready for a mani that’s here to stay

Extend your perfectly polished tips for up to two more days of wear with essie’s new here to stay base coat. Harnessing innovative color-adhesive technology, essie’s here to stay base coat ensures smooth polish application and an unbreakable bond between nails and your signature essie enamel shade of choice.  

Stains be gone! essie’s new here to stay base coat provides a knockout barrier that prevents anything from standing in the way of your next essie manicure! The ultimate champion for extending your mani, apply here to stay base coat before essie enamel color application and reveal a smoother manicure that lasts up to two days longer!

essie’s here to stay base coat retails at $10 per bottle and will be available starting May 2018 at essie.com, fine salons and beauty destinations nationwide.
Essie Here to Stay Base Coat
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